Hi, I'm Sophia Duarte
I’m a Marketing student at Penn State’s Smeal College of Business and Vice President of Marketing for Alpha Phi, where I lead brand strategy, social media, campaigns, partnerships, merchandise, events, and creative direction.
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I’m especially interested in beauty, fashion, and lifestyle marketing, combining creative direction with consumer insight, competitive analysis, and performance data to build stronger campaigns.
My Approach to Marketing
From insight to execution, I build campaigns with strategy, creative direction, and performance in mind.
Understand the Audience
I start by looking at audience behavior, brand positioning, competitors, and past performance to identify what will actually resonate.
Build the Campaign
I develop the concept, visual direction, content plan, partnerships, merchandise, and rollout so every touchpoint feels connected to the brand.
Measure + Evolve
I track reach, engagement, shares, saves, follows, and audience behavior to understand what worked and use those insights to shape future campaigns.
Impact at a Glance
12K to 34K+
Social Growth
12M+
Annual TikTok Views
3.2M+